Aligned to Nissan-Petromin’s strategy to have more touch points with customers across the Kingdom
October 10, 2016: Nissan-Petromin, the new dealer for Nissan in Saudi Arabia, opened its first showroom in Riyadh on Monday, October 10th.The showroom is located in North Riyadh on Al-Thumamah Road. Covering more than 3,000 square meters, the showroom has the capacity to display the full model line-up of Nissan cars and is fitted out to Nissan’s global brand standards.
The opening of this showroom reflects the Petromin’s plan to expand its network and it marks the first time full showroom and vehicle sales in the Central Region. Nissan-Petromin, plans to open a further 20 showrooms across the Kingdom by the end of 2017.
Sakhr Jamjoom, Vice President of Marketing and Human Resources, Petromin Corporation, said: “Petromin is already the market leader in lubricants sales and vehicle servicing in Saudi Arabia, and we are determined to rapidly expand our Nissan showroom and after sales facility network. Petromin Express is already the largest quick lube network in Saudi Arabia and supports all brands of vehicles. While we continue to expand our network, our aim is always to exceed the expectations of our customers and enhance their purchase and servicing experience. This can be only be achieved by providing excellent customer experience at every touch point in the ownership cycle.”
Simon Frith, Managing Director of Nissan Saudi Arabia concluded “Today, we witness a new part to Petromin’s story. We know now that Petromin’s strength and expertise in customer service excellence is extended to the central region, and soon across the rest of the kingdom”.
Simon also added: “With the future committed to growth and expansion, and with the customer placed at the center of our business, we’re surely able to overcome any challenge and build stronger foundation for Nissan in the kingdom”.
Commenting on the showroom’s opening, Tony Barlow, Chief Operating Officer of Petromin Saudi Arabia, said: “This ultra-modern showroom is a corner stone for our Nissan business and our expansion in the Kingdom. Petromin looks forward to expanding its business in the central region and Riyadh in particular and to supporting our customers fulfill their motoring needs.”
He added: “Our presence across the kingdom will offer the well-known Petromin convenience and a unique customer experience in these state of the art showrooms. Our aim is to always offer a world-class automotive service levels in terms of quality. We don’t limit ourselves to only providing high quality services; we go beyond by providing the best customer experience through our modern showrooms and qualified staff.”
With a commitment to excellence in customer service levels, Nissan-Petromin will offers clients an extensive network of sales showrooms and after-sales services, including periodic maintenance services. Petromin Express already has 225 Nissan-authorized outlets operational, from which 75 are in Riyadh. Petromin Express provides convenient access and quick maintenance services to all Nissan customers, with no need for prior reservation.
About Nissan KSA
Nissan has a strong heritage in KSA, dating back to the early 1950’s. Nissan is committed to becoming a powerful force in the automotive sector in the Kingdom of Saudi Arabia through: a host of new models, a completely re-structured sales network and a firm focus on providing customers with the best-possible service.
In September 2013, Nissan announced the appointment of Alissa as its official authorized dealer in the Kingdom. Nissan and Alissa share a very similar vision. Alissa vision is to provide high quality automotive products and dependable after-sales services to customers whose needs and wants are the focus of Alissa’s every action. Part of Alissa holding company, Alissa auto has over 60 years in serving Saudi Arabia automotive customers with a success built on its business ethics and customer focus.
In November 2014, Nissan expanded its Saudi Arabian operations by announcing ‘Nissan Saudi Arabia’, which is a joint venture formed with the auto maker’s partner Khaled Juffali Company. This partnership is expected to play an important role in bolstering Nissan’s presence in the biggest market in Middle East. Nissan has established a new, fully-fledged office in Jeddah staffed with over 100 people for the joint operation.
Petromin Corporation (Petromin) is a leading lubricants and automotive services company in the Middle Eastand North Africa. Headquartered in the Kingdom of Saudi Arabia, Petromin operates five main business segments: Lubricants Manufacturing & Sales, Quick Lube Change Outlets (Petromin Express), Auto Care Workshops, Fuel Retail Stations and Automotive Dealerships (national dealer for Nissan in KSA). With around 4,000 employees, Petromin exports its products to over 35 countries in the GCC, Middle East, Africa and Asia.
Founded in 1968 and subsequently joint-owned by US’s ExxonMobil and Saudi Aramco, Petromin was acquired by Advanced Petroleum Services in 2007. Major investment and restructuring has driven the company’s growth and diversification to provide a full range of automotive services.
In the lubricant segment, its core business, Petromin is the market leader in Middle East and North Africa region in manufacturing automotive and industrial lubricants and grease. With its state-of-the-art blending plant in Jeddah, and other two plants in Riyadh and Dubai, Petromin provides world-class products to motorists, as well as to industrial and government institutions.
Petromin Express offers fast and reliable quick lube change services, backed by its extensive network of service centers that provide unparalleled coverage across Saudi Arabia. With over 550 centers, Petromin Express serves over 10,000 customers per day. Petromin was recently ranked the 8th largest express vehicle service networks on a global scale.
Petromin Auto Care is a multi brand auto-care facilities providing advanced mechanical and electrical repair services through its 16 workshops across Saudi Arabia.
Petromin is one of the qualified companies to develop fuel stations on the highways in Saudi Arabia. Petromin is rapidly expanding its fuel-retailing network with the aim to be a world-class convenience stores and fuel retailing stations, and a global leader in its space in 2020 with hundreds of modern fuel stations in its network. With a chain of modern and integrated stations in Saudi Arabia, each station includes fuel retailing, Primo convenience stores, Petromin Express quick lube change outlets, fast food outlets, drive-through coffee shops and ATMs.
In the automotive dealership space, Nissan appoints Petromin as its national dealer in Saudi Arabia in March 2016. Nissa-Petromin is rapidly growing and it now has showrooms in different cities selling Nissan cars, while many showrooms are under development in various cities of Saudi Arabia. In addition, Nissan has authorized hundreds of Petromin Express outlets to provide periodic maintenance to all Nissan vehicles’ users across Saudi Arabia.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.